Case Study: Commercializing New Technologies at Under Armour x JBL

  • Harman needed to commercialize new sport headphone technologies with Under Armour.

  • As Senior Global Product Line Manager, I was responsible for launching an internal startup to drive this initiative.

  • Developed and executed a go-to-market strategy.

    Managed cross-functional teams.

    Leveraged the partnership with Under Armour.

  • Generated $10M in revenue within the first year, establishing Harman as a key player in the sport headphone market.

  • This experience underscored the importance of strategic partnerships and effective go-to-market strategies in successfully launching new products.

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