As QSC pursues its ambitious platform vision for Pro Audio, the company can draw important lessons from the challenges faced by Sonos. While Sonos struggled with balancing progress and user loyalty, QSC must navigate the delicate balance between pushing the Pro Audio industry forward and respecting the deep needs of its users. Pro Audio professionals demand precision, control, and flexibility—even when it introduces complexity.

Nothing makes sense, the old playbooks don’t work like they used to, the competition is competing harder, and you feel that old Heraclitus chestnut, “change is the only constant,” big time. Leading through VUCA requires a shift from traditional management practices to a more adaptable, human-centric approach.