As QSC pursues its ambitious platform vision for Pro Audio, the company can draw important lessons from the challenges faced by Sonos. While Sonos struggled with balancing progress and user loyalty, QSC must navigate the delicate balance between pushing the Pro Audio industry forward and respecting the deep needs of its users. Pro Audio professionals demand precision, control, and flexibility—even when it introduces complexity.

Embrace the future with a clear understanding of AI’s potential and limitations, and unlock new opportunities for growth in music, audio, and creator products.