As QSC pursues its ambitious platform vision for Pro Audio, the company can draw important lessons from the challenges faced by Sonos. While Sonos struggled with balancing progress and user loyalty, QSC must navigate the delicate balance between pushing the Pro Audio industry forward and respecting the deep needs of its users. Pro Audio professionals demand precision, control, and flexibility—even when it introduces complexity.

Let's take a look at 10 innovative products that use AI to unlock what would otherwise not be possible for musicians, producers, and content creators. Inspiration for your PMs, Designers, and Engineers; competitors to be aware of, or perhaps M&A targets!

Embrace the future with a clear understanding of AI’s potential and limitations, and unlock new opportunities for growth in music, audio, and creator products.