Case Study: Transforming iZotope's Business Model

  • iZotope needed to transition from a perpetual license business model to a subscription-based model.

  • As Director of Product Marketing, I was responsible for leading this major business model transformation.

  • Led the go-to-market team of 85 through the transition to a subscription model.

    Managed four cross-functional Agile teams.

    Hired and developed a team of eight Product Marketers.

  • Grew the subscriber base from zero to 17,000, increased revenue by 25%, and enhanced customer retention. The transformation was a key factor in the company's sale.

  • This project highlighted the significance of agile methodologies and cross-functional collaboration in successfully implementing major business changes.

Get in touch