Case Study: Building an Innovation Engine at Sorenson

Sorenson needed to diversify its portfolio and explore new market opportunities.
As Senior Director of Product Incubation, my responsibility was to establish an innovation engine to identify and develop new business ventures.
Built and managed an innovation process and team.
Hired and managed a team of Entrepreneurs in Residence.
Scouted technology products and startups for strategic partnerships and M&A.
Co-created the corporate strategic plan.
Successfully incubated six new market opportunities, each with the potential to generate $100M+ in annual recurring revenue. The innovation engine fostered a culture of innovation and positioned Sorenson for significant growth.
This experience reinforced the importance of a structured innovation process and the value of strategic partnerships in driving business growth.

Here you grow.