Case Study: Product marketing and serving a new customer profile at EAW

EAW (Eastern Acoustic Works), a leading professional loudspeaker brand, sought to enter a new customer profile and desired support with product management, product marketing, and GTM for its new speaker line to ensure authentic segment entry, sales enablement, and defensible competitive positioning.
Engaged to build customer and competitive intelligence, in support of new product introduction addressing a new customer segment.
Conducted a deep competitive audit across loudspeaker brands.
Interviewed distributors, system integrators, and key end-users for perceptions and blind spots.
Created messaging architecture, positioning matrices, and sales narratives.
Developed launch playbooks and product collateral.
Successful new product introduction.
The team now has repeatable and reusable templates, artifacts, and processes for new product commercialization.
It’s easy to talk about specs and features. Connecting them to user experiences and outcomes in crisp language is the hard part.
Process discipline plus narrative clarity become differentiators, not afterthoughts.